Marketing × AI systems · Seattle
Seattle born and raised · 10+ years in mobile growth. Work first — then on stage & on record, awards, and what it's like to work with me. Ask Tomo anything.
Work
Not bid cuts alone — automate the boring parts, eliminate junk spend, break structure so budget lands on the keywords that earn it.
Automate graduation + waste controls. Eliminate SM junk / FadeOut dead spend. Force budget onto Core / Exact — Brand → Discovery → Comp/NB ladders, not a flat Match pile.
Multi-engine setup, MCP wiring, human gates, dream-cycle self-heal — the private stack that makes the public demos possible.
Plain-language MMP asks → cuts in seconds. Same source of truth, teammate speed.
Pricing
One channel or all of them. Fixed fee, quoted before work starts.
Pacing loops, briefs, API wiring. Priced to the workload.
Readiness map, shared skills, evals so adoption sticks.
On stage & on record
Talks I’ve done, the produced video, and the case study I’m in. Not every row needs a link.
MCPs, skills, hooks, agents.
w/ Christian Krejcik · photo only — no session recording
Published success story — Apple Ads across geos/apps.
Read the case studyAwards
Recognition for transforming how teams work, taking ownership, and keeping the customer at the center.
Marketing Award — AI systems that made Mobile’s week-long work fit in a day.
Ownership across strategy + execution.
Hackathon win — sentiment dashboard. All Star ’19 also on LinkedIn.
Feedback
Split so you can skim mobile craft vs AI systems. Hover pauses.
“Built the measurement foundation — SKAN, incrementality, MMM. ASA mROI up 200%+.”
“Raised the bar — SQL, custom ChatGPT for seasonality, automation that moved the business.”
“One of the most analytical and technically skilled on DG — led install measurement clarity.”
“Mobile Screen QA Tool — real efficiency gains for global creative reviews.”
“Key voice fighting for paid and organic app performance.”
“Trusted thought partner — translated complex analysis into clear business implications.”
“Expert-level builder — other teams come to her. The standard-bearer for AI. No notes.”
“Meets folks where they’re at — tactical and strategic — and makes AI feel approachable.”
“KIRA + pacing automations — clarity, precision, and real impact. Kind, sharp, fun.”
“Early adopter who shaped everyone else’s learning curve on AppsFlyer MCP.”
“Clarity under chaos — distills what matters and re-establishes momentum.”
About
Formerly Sara San Antonio. Most of the talks, the case study, and LinkedIn are still under my maiden name. I am introverted. That shows up in Myers Briggs too, and it is just who I am day to day.
I grew up here, went to school here, and never left. Seattle is my home. It is where my family is, and where I met my now husband.
Pacific time is not a preference. It is the ground everything else stands on.
Both of my parents are Filipino. Each side has seven to eight siblings. I am an only child, which means big family energy with a small immediate household. This is just part of who I am.
Mainly East Coast. Big gatherings, everyone showing up, the kind of family that fills the whole frame.
The family I grew up with. They came to the mainland from Hawaii, then spread across the West Coast: mainly Washington, plus San Diego, with Hawaii still in the mix. Close, loyal, always in the photos.
I fell in love with Shelties. After my last relationship, I wanted a dog that was purely mine. Getting her was one of the biggest steps I took.
Nako is a play on words that does not mean "my child," even though I love her like one. She knows she is pretty. She gets compliments all the time. And yes, she is cute.
After years for both of us of being single or in other relationships, we started making time to explore the world together. Hawaii, Japan, Mexico, Vegas. Domestic trips when we can. Small trinkets from the road, including caricatures.
One of those little collections we keep coming back to. Waikiki and wherever else we land with a sketchpad waiting. Proof we were there, drawn a little silly on purpose.
We work from home across from each other. My only coworkers are Eric and our pets, Nako and Kirby. Same room, different tabs. That is the everyday version of us.
When we moved in together, that is when I got Kirby. He is our cat. Eric's first, then ours. Orange, fluffy, and convinced the cat tree is a throne.
2026 has been one of the biggest years of my life. Speaking and taking on opportunities as an introvert. Getting married. A real identity change, from San Antonio to Togashi, and everything that comes with saying yes to a bigger life.
Hawaii. The wedding. The start of that chapter.
